Anil

Available for work

Bagmati

Anil Adhikari

SEO Expert · Ecommerce Manager · Admin Assistant

Proven track record of increasing e-commerce conversions and organic traffic through data-driven design optimization and SEO strategies. Expert at identifying user journey bottlenecks to improve ROI and operational workflow.

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By the numbers

Years of experience

In product design, art direction and creative leadership — spanning advertising, branding and complex digital products.

20+

Designers

Over 4 years as Group Design Manager — teams built from scratch in contexts with varying levels of maturity.

Awards

Recognizing design excellence and the measurable impact delivered across products and businesses.

/work

Selected cases

01 / 03

01 Admin Assistant · Digital Sales

Ecommerce

Integrating a standalone automotive marketplace into Latin America's largest bank.

Leading the rebrand, redesign and ecosystem integration of Brazil's leading automotive marketplace into Itaú Unibanco's beyond banking platform.

AutomotiveMarketplaceRebrandDesign SystemUX/UI

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2021 — 2022

02 Senior Product Designer · End-to-end UX/UI

Alavancagem (Leverage)

Gamifying, rewarding and leveraging card primacy in the credit card segment.

Designing a gamified cashback experience to drive card primacy in Brazil's most competitive fintech landscape.

Credit CardBankingGamificationUX ResearchUX/UI

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2021

03 Group Design Manager · Funnel & Growth

Home Equity — Funnel Redesign & Growth

Driving efficiency and profit through experience design decisions.

Funnel redesign and distribution strategy for Itaú's Home Equity product under the new ABL portfolio — turning a 0.3% conversion rate into consecutive all-time production records.

Secured CreditConversionGrowth StrategyProduct DesignUX/UI

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2025 — 2026

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/experience

Work history

15+ years leading design across fintech, automotive and advertising.

LOB STUDIO

SEO Executive

Specialized in keyword strategy, meta-data optimization, and technical performance tuning, driving strong organic engagement and maintaining a 2.6% average CTR on thangkafromlandofbuddha.com.

AutomotiveMarketplaceRebrandDesign SystemUX/UI

2026 — Present

Makkuse

Art Director

Directed large-scale integrated brand campaigns for global consumer names. Handled photography direction, storytelling alignments and visual consistency across all touchpoints.

DESIGN LEADERSHIPPRODUCT STRATEGYTEAM BUILDING

2015 — 2017

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Let's craft

the next

chapter.

adhikarianil2057@gmail.com

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